No matter your message, it is imperative you incorporate 4 color printing into your envelope printing strategy to ensure brand recognition, improve comprehension and garner new customers, donors or, simply, admirers.
Envelopes have one main goal: to be opened. But when mail or messaging is bland and boring, the recipient may toss it aside or—worse—into the recycling. Do not let this happen to your hard work! Go bold with 4 color printing and make a splash on your next direct mail piece, event invitation or special delivery.
At Ohio Envelope Manufacturing Company, we have two options for litho (or lithographic) four-color printing: 4-spot PMS (Pantone Matching System) and 4-color process (or CMYK Printing Process). Both processes are high quality choices for your custom envelopes. Here is a break down:
PMS utilizes color or ink that has been mixed and calibrated to a color matching system; in this case, Pantone. Imagine picking from paint swatches at your local hardware store. This is a similar process, as colors are picked from a catalog of PMS or Spot colors.
The CMYK printing process, on the other hand, utilizes a subtractive color model, which is used for print output. Four colors—cyan (C), magenta (M), yellow (Y) and black or key (K)—can create a vast range of colors for printing.
In this four-color process for printing, images and copy are sent to printers broken into thousands of tiny CMYK dots, which overlap and blend together to create a full color image. This process is known as offset printing.
Now that we have discussed the differences between spot color vs. CMYK, let’s talk about why it is important.
You know it is important to personalize, customize and look professional when it comes to delivering a message, whether that message is for marketing, event invitations or home mortgage statements with the potential for upsells. You also know custom envelopes can help achieve all of these things.
But did you know including color is important, too?
The University of Loyola, Maryland found that color increases brand recognition by up to 80 percent. Additional studies concluded that color can improve readership by 40 percent, learning up to 78 percent and comprehension by 73 percent. Finally, 90 percent of people feel color can assist in attracting new customers, according to Xerox Corporation.
So what are you waiting for? No matter your message, it is imperative you incorporate four-color printing into your envelope printing strategy to ensure brand recognition, improve comprehension and garner new customers, donors or, simply, admirers.